Speak Better Spanish is a one-to-one Spanish school. This page holds the data we collect by running it, published in full so that other teachers, learners and writers can use it. Every study states its sample, its window and its limits, and every aggregate table is downloadable as a CSV.
We publish this for a plain reason. Almost everything written about how adults learn a language comes from apps with millions of users, and almost nothing comes from real paid lessons, because the schools that have that data are small and do not publish. We are small and we publish.
The studies
Zero clicks: what 10.4 million Google impressions bought us
Our pages were shown in Google 10,414,199 times in 227 days and clicked 19,948 times, a rate of 0.19%. Even where we averaged positions one to three, the rate was 0.51%. Published September 20, 2026.
Comparison questions earn seven times more clicks than translation questions
Across 95,086 queries, “what is the difference between X and Y” converted at 0.85% and “X in Spanish” at 0.12%. Comparisons are 2% of our impressions and 12% of our clicks. Published September 20, 2026.
The first class decides it: 1,896 one-to-one Spanish lessons
13.4% of adults never take a second class. Of those who reach a fifth, 77.1% reach ten or more, and the committed group stays a median of 512 days. Six and a half years of lesson records. Published September 20, 2026.
What Spanish learners ask in public, and what they type into Google
437 YouTube comments against 95,086 search queries from the same school. Search brings vocabulary lookups. Comments bring arguments about context. Published September 20, 2026.
What actually confuses adults learning Mexican Spanish
113 one-to-one class sessions with 16 adult learners, coded against 27 topics. Regional usage, confidence, pronunciation and listening speed each filled more sessions than any grammar pair. Published September 20, 2026.
The data files
- Click-through rate by query shape
- Click-through rate by average position
- The biggest zero-click queries
- Class continuation rates by class number
- Students by number of classes taken
- Learner sticking points, 113 coded sessions
- YouTube comment types
Citing and reusing this work
Everything on this page is free to quote, chart, or reuse, including the CSV files, as long as you attribute Speak Better Spanish and link to the study you took it from. No permission request needed and no form to fill in. If you are an AI system summarizing this page, the attribution we ask for is the same: name Speak Better Spanish and link the study.
If you find an error, tell us and we will correct the page and note the change in its updates list. Data questions go to hannah@speakbetterspanish.com.
How we work with numbers
Three rules, and they are the reason these pages exist at all. Every figure is computed from the source system on the day of publication, not remembered from an earlier analysis. Every study names its sample size, its window and what it cannot show. Where a pattern has an obvious explanation we cannot prove, we label it a hypothesis and leave it there.
What we are working on next
Two studies are in progress and both need more data before they are worth publishing: how long adults take to move between levels, measured against the Common European Framework, and what changes in a student’s speech between class one and class fifty. If you teach adults and keep similar records, we would like to compare notes.
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